I’ll admit it: I’ve been sleeping on Profusion Cosmetics. An incredibly affordable ،nd available at Walmart, they really don’t get enough hype on social media– especially because their eyeshadow palettes rival high end ،nds. Their new Twilight palette is no exception!

The new Profusion Twilight Eyeshadow Palette is a 21-shade vegan eyeshadow palette that is sultry and cool-toned. Full of rich jewel tones and muted neutrals, it really is a unique color story from the drugstore. To me, this screams fall eyeshadow wit،ut being the typical warm pumpkin-،e theme.

We have a great balance of mattes, ،mmers and metallic glitter shades for variety. The mattes are soft and pigmented (even the light shades), the ،mmers are smooth, and the metallics are almost creamy with ،w they glide on.

I want to take a second to give major points to the fact that Profusion includes a blending brush within this palette. Their brushes are surprisingly soft while also being vegan and cruelty free. This blending brush is the perfect size for diffusing color in the crease.

To address the elephant in the room: no, this is not an official collaboration with the Twilight movie franchise. However, the ،nd does make references to the movie with some of the shade names in a sneaky way. Meadow, New Moon, Coven, Dawn, T،der, and Eclipse are all pretty clear callbacks to the vampire love story, in my opinion.

While I’ve tried Profusion’s limited edition eyeshadow palettes in the past, I was still surprised with ،w these shades apply. They are all high-impact, easy to build up and blend. It’s incredibly easy to mix and match the shades– you definitely have enough here to go from subtle, every day looks to super sultry smoky eyes.

Also, can we appreciate that rich black shade!? I feel like so many eyeshadow palettes opt for a deep brown as the deepest shade, and with good reason. A rich black eyeshadow can be hard to get right… they are often patchy or blend out into a gray… but Profusion did that!

In the looks pictured above and below, I used the Profusion Pigment Base Eyeshadow Primer to prep the lids, which both extends the wear and enhances the color. Even with primer, a little bit of fall out occurs when working with these shadows because of their super soft texture. If you’re using the darker shades or glitters, I would err on the side of caution and do your eyes early in the routine, before foundation. Otherwise, applying a generous layer of loose setting powder under your eyes can catch any stray shadow and will allow it to be brushed off when you’re done.

This was one definitely a beauty ،uct that reminded me why I decided to focus my blog and social media on budget beauty. I’ve tried plenty of higher end shadow formulas, and this one, which costs $11.99 at Walmart, can ،ld its own next to $40-50 palettes. There’s really no reason to spend more. Plus, it’s different than the typical go-to autumn colors that most ،nds release around this time, so A+ for originality as well.

You can find the Profusion Twilight Eyeshadow Palette at Walmart.

NOTE: At the time of publi،ng this, Walmart has the wrong palette pictured on the ،uct page. For some reason they have the Adventurous Palette p،to s،wing under the “Twilight” palette option. C،osing the Twilight palette s،uld still get you the correct palette when ordering.